Oxford College of Business | Sri Lanka - Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide
![Brand Archetypes: How to Build Phenomenal Brands leveraging the Power of Archetypes. | by Shantanu Kumar | Better Marketing Brand Archetypes: How to Build Phenomenal Brands leveraging the Power of Archetypes. | by Shantanu Kumar | Better Marketing](https://miro.medium.com/max/1400/0*xkm2m9efi_mDaNHx.png)
Brand Archetypes: How to Build Phenomenal Brands leveraging the Power of Archetypes. | by Shantanu Kumar | Better Marketing
![Instagram Lessons for Hero Archetype Brands - Kaye Putnam | Psychology Driven Brand Strategist | Archetypes, Brand archetypes, Hero Instagram Lessons for Hero Archetype Brands - Kaye Putnam | Psychology Driven Brand Strategist | Archetypes, Brand archetypes, Hero](https://i.pinimg.com/736x/d0/3d/1a/d03d1a3b52997fe59756a1456ab5cf56--brand-strategist-archetypes.jpg)